Blog

Padded vs Non-Padded Bras

When you’re choosing between padded and non-padded bras, it’s not really about which one is “better”, it’s about what each one is designed to do.

Best Bras for Ageing Busts

If your bra feels worse as the day goes on, it’s usually a support issue, not a “you” issue. Your body has changed, and your bras haven’t kept up.

Is a D Cup Considered Big? (And Why Cup Size Alone Means Nothing)

D often seems like the tipping point. The letter where bras move from “average” to “large.” That’s mostly because many high-street brands only go up to a D or DD, which makes it feel like the end o...

What Size Is Considered a 'Plus Size Bra'?

Clothes sizing is chaotic, and if we’re honest, bra sizing is no better. Every brand does it slightly differently, which means you might go to buy a bra in the size you usually wear and, nope, no joy.

Bra Science: How Supportive Bras Work (and What The Others Do Wrong)

How many times have you put on a bra that felt unflattering or uncomfortable, and just had to push through it? It’s almost like discomfort is part of the deal. Bras are part of a support system. An...

Why Does My Bra Feel Uncomfortable After a Few Hours?

If you’ve ever Googled “why does my bra feel uncomfortable after a few hours?” or “why does my bra hurt by the end of the day?”, we've got the answers.

Is Your Bra Doing the Work, or Are Your Straps?

A well-designed bra should take the weight off your shoulders, not add to it. We look at one of the biggest mistakes Kiwi women are making with their bras. 

Real Fixes for Plus-Size Bras, Bad Bra Straps Edition

Strap pain is one of the most common plus size bra problems, and it’s almost always a sign that something else in the bra isn’t doing its job properly.

Why G Cups Have Two Support Options (and How to Pick the Right One)

Being a G cup doesn’t mean you’re hard to fit, it means you get two great options instead of one! Learn more about our two support options for G cup bras.

Premium Support vs Full Cup: Our Two Support Levels

With two different approaches to support, designed for different cup size ranges, we can make sure more women look, and feel, great in their bra. Learn more.