Filters
Supportive Bras With Natural Shape
Think your only options for a natural shape are wirefree or sports bras? Think again. Our Natural Shape bras are all about relaxed structure, with bras that follow the natural line of your bust, but still keep everything where it should be. We’ve ditched hard sculpting and push-up shaping in favour of soft seams, smart design, and support that feels as good as it looks. From standard full cup sizes through to Premium Support (G+ cups), there’s a natural-looking bra for you.
Natural Shape Bras for Understated Style
What makes a bra “natural”? It’s all in the silhouette. Our natural shape bras give you gentle hold and a subtle lift, ideal for days when comfort is the main priority, but you still want to look put together. With the same attention to support and fit throughout every style, you can shop from bands 10 to 24 and cup sizes C to K, safe in the knowledge that there’s a bra that will fit you perfectly. Pair it with the perfect matching knickers, and you’ll have found your new favourite set.
The Best New Zealand Bras
Natural Shape bras are tested on Kiwi bodies and loved by women across Aotearoa. Explore the latest looks in new arrivals or grab a favourite for less in our bras sale. Not sure whether Natural or Enhanced is the best option for your body? Book an online bra fitting with one of our bra gurus and we’ll help you find the perfect fit.