Purple Bras

Purple Bras Are Made To Be Worn

Purple is one of those colours that feels a little bit indulgent, without being impractical. From rich plum to soft lavender, our purple bras are made to fit properly, support where you need it, and bring a little something different to your top drawer. Romantic, wearable, and just that bit more fun than your everyday neutrals. Need help with sizing? Our bra size chart and bra size calculator make it easy.

Our NZ Bras Are Anything But Basic

You don’t have to save purple for a special occasion. Our bras are soft, supportive, and designed for real-life comfort. No slipping straps, no awkward seams, just styles that hold up all day and still feel good when you take them off. Complete the look with our purple knickers or purple underwear sets.

How to Make the Most of Your Purple Bra

A deep purple bra works beautifully under dark tops when you want something a little richer than black. Softer tones like lilac or mauve pair well with light greys or loose neutrals for an easy, romantic feel. Even when you’re just lounging in your tracksuit, a purple bra delivers - no special occasion required.